“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw
Creative artists have the ability to debut their work over a variety of websites, blogs, social networks and mobile Applications. Websites such as Flickr, Vimeo and YouTube have made it easier for inspiring Auteurs to showcase their creative work to anyone. The old media economies provided Mass production and stability, yet with the development of Web 2.0 we are now in a ‘Cyberculture’.
The 'growth of cyberspace is the result of an international movement of younger people eager to experiment collectively with forms of communication other than those provided by traditional media.' (Lévy, 2001)
I have pitched to one large Estate Agent and plan to do more pitching to other companies in the near future. I need to put together a strong portfolio and decide upon how I am going to present it, assuring to keep consistency with the rest of my Freelance image. I must focus on what the client wants, and take their company image into consideration. If my work does get more successful over the next few years I will change my company name, and brand to adapt it into a production company, as I feel my current image is a bit restricting, and maybe one day I can employ crew. I have many exciting prospects and determined to be a successful entrepreneur.
Pierre Lévy (2001). Cyberculture. Minneapolis: The University of Minneapolis Press. p1-2.